It takes more then a great website Part 1

If your considering starting a new online business, or launching an online presence for your current offline business they’re a few things you need to consider before doing so. You’ll need to formulate a plan that takes into consideration the numerous facets of doing business online, in order to achieve any level of success in the online business world.Most people that are just starting out in the online business world assume that because they spend thousands of dollars of a website, it assures them success in their online endeavors. Although a professionally designed website can do a great deal for your businesses online image. In and of itself it can’t guarantee your businesses success online. At this point I would like to pose a question of my readers. What good is a million dollar website if none of your potential customers can find it? The answer is not much, unless you have money to burn, and the only aspect your considering is your company’s online image. That’s not to say that image doesn’t play an important roll in your company’s potential success in the online business world, because it does. However, it’s only a small part in a much larger picture.That being said, I will attempt in this series of articles to help you uncover and fit together the pieces of the online business puzzle, in an effort to help you achieve the type of success necessary to justify the amounts of time and money it takes to start and run an online business. We will be covering six main topics in depth in this series of articles, that when put together as a whole formulate a plan that can help you be successful in the online business world. The first topic we will be covering is web design, because your businesses website is the starting point for all your online efforts. I mentioned earlier that your website isn’t the one and only key to online success, but when designed correctly your company’s website can accomplish several extremely important tasks for your online business.The second topic we will be covering is, search engine optimization. Because getting potential customers to your business website through organic or natural methods, plays an extremely large role in the amount of success your business can achieve online.The third topic we will be covering is social media marketing. Social media marketing has rapidly become one of the most important methods of advertising for on and offline businesses. Consider this fact for a moment, they’re over 400 million users on Facebook alone, so to be successful online you and your business can’t afford not to utilize the advertising power of the major social networks.The forth topic we will cover is online ads. There are many different types of online ads, such as text ads, banner ads, and paid search listings just to name a few. In this part of our series we will briefly discuss each different type of online ad, their advantages and disadvantages, and help you to formulate a plan, you can use for your online business.The fifth topic we will cover is face to face marketing. Face to face marketing is practiced by businesses of all sizes, from the smallest start-up to the leaders on the fortune 500. a well executed face to face marketing campaign can prove a positive return on investment by showing how many potential customers respond to a specific call to action. In this of the series we will not only discuss what face to face marketing is we will also you with a few techniques you can uses to increase your online businesses bottom line.The sixth and final topic in this series is pay per click advertising. Pay per click advertising can be extremely beneficial for online business owners who utilize it correctly. However, it also has some disadvantages that online business owners need to give some serious consideration prior to launching a pay per click advertising campaign. In this part of our series, we will attempt to help you maximize pay per click advertising’s benefits for your online business while staying within a realistic budget.In closing, it is our intent with this series of articles to provide those whom are considering going into business online a complete picture of what it takes to be successful online. The internet is not like a street in your home town. Potential customers can not just happen by and find your website. So what you do after your website is complete is just as, if not more important then the site it’s self.. But by using this series of articles as a road map you can avoid some of the pitfalls of doing business online and experience greater levels of success with your online business.

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